Director of Brand, AR (Reality Labs)

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Director of Brand, AR (Reality Labs)
Oculus iconOculus
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New York, NY
At Meta, we are building the tools and experiences that make people feel closer together. The Reality Labs (RL) group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. This includes Meta Quest and Portal products, Ray-Ban Stories and Augmented Reality (AR) and Virtual Reality (VR). The Reality Labs AR Marcom team is looking for a brand leader with experience defining and driving brand strategy in a fast-growing, category-defining global company. This person will be inspired by our vision for the metaverse and the opportunity to build it together with a diverse community of builders. The Director of Brand Marketing and Strategy, AR will lead a team of brand strategists and brand marketers and will be responsible for developing and defining the global brand and marketing strategy for our wearables and AR products and define our position in the market. This leader will build strategies to reflect where we are now and where we want to be in the future. The ideal candidate will have experience establishing and growing successful brands and teams. We are looking for someone who is both humble and inspiring - able to unlock the human and cultural story behind every data point, challenge assumptions and inspire creatives and brand teams to develop impactful marketing strategies in service of real human needs.
Director of Brand, AR (Reality Labs) Responsibilities
  • Build, manage and support a growing team of brand marketers ensuring alignment between individual strengths and business needs
  • Understand and contextualize wearable and AR trends and audience behavior to inform the brand marketing
  • Partner with the product marketing team to ensure brand strategies are influencing product and business strategies with a view of customer needs and market opportunities
  • Define long term brand goals and the short term drivers of success and assess the tradeoffs to accomplish goals
  • Partner with research and insights teams on programs to identify and measure long and medium-term brand value
  • Bring strategic recommendations for how the portfolio can lead with brand as we expand to not only capture demand but build long term relationships
  • Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives
  • Consistently build strong internal partnerships, influence through others, resolve conflict, build alignment, and work effectively across teams to execute strategy
  • Proactively detect the largest problems impacting the team's execution and make decisions that manage dependencies
Minimum Qualifications
  • 15+ years experience driving teams to manage and execute large scale brand consumer campaigns that drive short and long term results through a diverse mix of channels and touchpoints (paid, earned, owned, broadcast & digital).
  • 10+ years of demonstrated people leadership and experience coaching and developing team members.
  • Experience building successful, trusted brands that build long lasting relationships with consumers.
  • Experience working in cross functional and complex organizations, collaborating with creative, research, measurement and marketing channels counterparts, where influence as well as direct responsibility matter in equal measure.
  • Experience prioritizing and ensuring key initiatives move forward, managing multiple priorities at the same time, and working with many different internal and external teams.
  • Experience utilizing data and analytics to influence, define and drive short and long term goals.
  • Experience thriving in a fast-past environment with agility.
Preferred Qualifications
  • Bachelor’s degree.
  • Experience in consumer product categories and brands such as consumer technology, AR/VR technologies, fashion, entertainment or culture brands.
  • Experience delivering global culturally driven consumer centric marketing campaigns.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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