Communications Manager, Brand

Communications Manager, Brand
Meta is looking for a creative and self-motivated Brand Communications Manager to join a growing team of brand building experts that support a variety of top tier company initiatives, including high profile consumer-facing campaigns, big bet product launches and supporting the priorities of our CMO. In this role, you'll have the opportunity to be the bridge across marketing and communications, with focus on Meta’s Reality Labs brands, including Meta Quest, Meta Portal and Rayban Stories or the Meta company brand and family of apps, including Facebook, Instagram, WhatsApp and Messenger. From planning and strategy to creative and measurement, the person in this role will be empowered to create programs that not only solve business challenges and reach a variety of stakeholders, but also capture press and customer attention. The ideal candidate is able to work collaboratively across teams, has a proven track record planning and executing communications campaigns informed by data and insights that drive measurable results. This candidate will also demonstrate strong judgement, attention to detail, and an interest in building relationships with press, creators and influencers. The candidate should have proven experience in landing earned coverage across traditional, new and unexpected consumer, business and industry press and media channels. This candidate will be a self-starter, have excellent writing skills, and enjoy navigating complex (and sometimes ambiguous) projects. They will love emerging culture, be a curious early adopter of new technologies, and continuously think of fun and strategic new ways to reach people where they are. The candidate will display flexibility and empathy in fast-moving situations and become a trusted partner with a number of internal teams, including the consumer marketing organization. The ideal candidate will also have enthusiasm for using Meta’s family of technologies.
Communications Manager, Brand Responsibilities
  • Own planning and execution for several priority initiatives and moments, resulting in measurable earned media impact and coverage.
  • Develop and maintain close relationships with consumer media, influencers, creators and partners.
  • Continually bring new creative and strategic approaches that will optimize programs.
  • Lead the development of all related internal and external materials required for program activation.
  • Demonstrate good judgement in escalating problems and assessing communication risk.
  • Collaborate effectively with internal stakeholder teams and agency partners.
  • 20 percent travel.
Minimum Qualifications
  • Bachelor's degree in Communications, Public Relations, Journalism, English or related field
  • 10+ years work experience in brand/consumer communications, journalism, integrated marketing or related field
  • Experience with high profile campaign and/or product launches
Preferred Qualifications
  • Agency and/or in-house experience
  • Experience in consumer technology or consumer products and brands
  • Experience working with internal cross-functional partners, demonstrating an experience integrating elements from these organizations and partners into effective communications plans
  • Experience developing a creative communications campaigns that result in measurable impact
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to
(Colorado only*) Minimum salary of $180,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)
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